As you folks know I have tried just about everything there is to try out here. But more and more I have been asked about Art Festivals and more about Why? So I wanted to share a little bit about why we put ourselves through the Festival Circuit and what kind of benefit it is to us. Remember kids, do not try this at home, we are highly skilled professionals.
Right now, for us, touring and spreading the love is the way we need to do it to build a following and to brand the art by nemo circle into the brains of the public. You hear over and over how you need to do marketing, how you need to build a brand. Most will tell you, you can do it from home and putting in the “right” key words or using SEOs, and of course by paying them to do if for you. Sure its nice to come out on top when someone Googles your name, but what’s gonna make them want to Google you in the 1st place?
Art festivals aren’t like any other way of selling art, they have everything working against them, they are hard to get into (well the ones you want to be in), they cost money to do (anywhere from $200 to $1000), they are miles and miles from each other, you need to spend as much time planning for one as you do planning a vacation but you never get to rest, they take a toll on your body as you set up your booth, then work the crowd, sometimes standing 2, 3, 4 days 10 to 12 hours a day (forget the week and month long shows), then good or bad, you have to tear everything down and drive home or to the next show. But if you love gambling this is as good as it gets, you can return a winner with big time sales, commissions and deals or come home a big fat loser with no money, no gas, no hope and even less will to continue.
See, I live for the roll of the dice, many different variables take place at art festivals and you can see just about everything. Since these types of shows are open to the public free of charge and often take place in areas with a nice bum population (we do realize we sometime set up in their living rooms when we are in parks and downtown areas) and we have seen it all, from homeless people walking in thinking everything is free, to fancy rich people buying up enough art to fill a new summer home. We have done shows where everyone is coming in the booth and ones where it seems like we are invisible. Shows where tons of people are around (like 300K) and no ones buying anything and shows where we only talk to a hand full of people and everyone buys something. Done shows where we were about running out of product and shows where it’s so slow I have time to draw and we leave with more art than when we came with. I have seen beautiful days, seen rained out shows and seen more tents blow away than I care to count.
But on the other hand, festivals are the best art experience you can have. What we do is a whole other way of living, it’s a sub-culture that is almost what I would image the circus life would be like. We RV, so we stay out in the parking lot with all the other RVers and campers, and when you do as many shows as we do you get to learn who people are and we have made some really great friends. Sometime we have dinner or drink wine over at other peoples RV’s, we have spent weeks with other artists in between shows we are both doing. It’s a real family feeling. Its really great to hear the older guys who have been doing it 30 years plus, they have such great stories about everyone. Though I would never repeat some of the things I have heard, but let me tell you if there was a reality show about artists on the road people would get into it.
All and all as an artist locked away in a studio most of my career, its exciting to run with a bunch of people who are in it for the long haul and who are more concerned with making expenses and making a living than satisfying the critics and what galleries have told us. The best part is you know pretty early on if your work is “good enough” since its put way out there. The public is pretty vocal out here and you can hear it all, the good, the bad and the down right ugly. We all feel for and look out for each other. We sympathize with loses and we cheer at the victories. We are all in it together. Show biz people might say “break a leg” but we have “flip a tent”.